CULT OF INDIVIDUALITY 

Cult of Individuality has forged a reputation as the Jeansmith to the One. The misfit, the dreamer, the trail blazer, the contrarian and the upstart. Each a Cult of their own. At Cult of Individuality they craft new takes on the classics, using old methods mixed with new, producing fresh ideas, styles, washes – all uniquely worn, weathered and personalized with Cult’s particular take.